We OFFER industry leading

Business Support & Marketing Strategy

A pragmatic approach that will enhance the well being of your organisation.

Introduction

Falcon Hunters International works with companies to develop new marketing strategies, directions, or reorganise and restructure them as they experience the changing dynamic market conditions. All companies need to reorganise themselves and up/downsize, to thrive in the new business environment.

  • Business Re-Engineering
  • Reorganising / Restructurings
  • Project Management
  • Interim Management
  • Business Strategy
  • Marketing Strategy
  • Business Growth Strategies
  • Strategic Management
  • Consolidation
  • Innovation
  • Corporate Strategy
  • Create New Revenue Streams
  • Business Support
“The only thing worse than being blind is have sight and no vision.” – Helen Keller

Business Strategy

Setting lasting strategies

Businesses choose to revisit their strategies for many different reasons: new leadership, changes in the market, disappointing performance, or maybe staff needing to be rallied behind a clear purpose and direction. So, there are lots of possible triggers and lots of different approaches.  But the challenge is always to come up with a good crisp and actionable strategy – one that is well thought through, has identified what the choices are, and sets a clear and practical direction.

The essence of business strategy is being clear about what you are trying to achieve: who you want to serve; why customers should buy your products or services; and how you should organise to deliver them most effectively.  In short, the target market, the value proposition, and the operating model, supported by a deep understanding of what makes you competitive.  This all needs to be set in the context of a shared vision and purpose for the organisation – distilling what you are here for. This understanding forms the foundation for building your thinking and developing your strategy.

"Good things come to those who wait, work their asses off and never give up.”

Business Strategy is owned by you

To deliver your strategy, the most important thing is that you have a leadership team who completely understand and own it and are going to carry it through. This is what delivers the value. Our philosophy is that you should develop your strategy. We help by bringing structure, stimulation, analytical rigour, and challenge to the process, and where needed, input from external research.

Your own people often have the best understanding of the market and the business itself.  With the right catalyst, they can also be the best source of ideas and options. By involving them throughout, from analysing and evaluating options to making decisions, you build a strategy that your people have a stake in and want to get behind.

"Instead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from.” – Seth Godin

Business Strategy is action

Of course, you can come up with some wonderfully clear and rigorous thinking, but if you do not turn that into action, you will make no difference and a lot of time, money and energy will have been wasted. So, it is all about creating an owned and actionable strategy – one that is ready to go.

"The only disability in life is a bad attitude.” – Scott Hamilton

Business Strategy is social

We believe that strategy is as much social as it is analytical. It is about helping groups of people come to the right, often difficult, decisions and act on them. The real          heart of strategy is to get people to change what they do in the right way.  So, you have to engage and take people with you, gathering them around a shared understanding and purpose.

“Always turn a negative situation into a positive situation.” – Michael Jordan

Business Strategy - Results

Our highly participative approach helps ensure that good clear thinking gets turned into practical effective action that delivers real business results – from growing markets, to building share, improving margins, increasing efficiency, attracting talent and more. It is the opposite of presenting an expensive strategic tome only for it to sit on a shelf gathering dust, helping no one.  It is also an approach that has proved really successful for our clients.

"If you keep move moving The competition will bite you and if you stand still, the competition will Swallow you"